Project Implicit - Implicit Bias Test
Implicit Association Test measures the strength of associations between concepats and evaluations or stereotypes. This site is part of Project Implicit, a 501(c)(3) organization and international collaborative of researchers interested in implicit social cognition. It was founded in 1998 and launched in 2011. The mission of Project Implicit is to educate the public about bias to provide a "virtual laboratory" for collecting data on the internet.
APA Citation:
Harvard University. (n.d.). Project Implicit - Implicit Bias Test. Harvard. https://implicit.harvard.edu/implicit/takeatest.html
